Yesterday, Time Magazine came out with
this article about a study done by Princeton University's Woodrow Wilson School as just a little reminder, in case you forgot, that money = Happiness. This is a very interesting propaganda piece. These types of messages are everywhere in the mainstream media and in many different forms.
A
similar article, with very similar wording and layout was also posted on CNN.com 6 days before the Time Magazine article. Here, CNN.com cites an organization called Keirsey Research NOT Princeton university. Very curious.
So, by reading these articles, the overall theme seems to be that these studies do not simply study how happiness can be achieved for each individual person, but that happiness can only be achieved if certain criteria are met. Of course it does not outright say this, but the implications are extremely obvious.
Here I will highlight some interesting parts of the
Time article.
First off, the first thing you see is a big picture of a couple happily chasing each other around a beach grinning ear to ear. They look mighty happy. They must make more than $75,000 a year!
This is appropriate seeing as the article is about the correlation between happiness and income. A seemingly harmless report on some research that has been done. Or is it?
The article opens with these two sentences;
"People say money doesn't buy happiness. Except, according to a new study from Princeton University's Woodrow Wilson School, it sort of does — up to about $75,000 a year."
Here, you are immediately led to think that this "new study" from one of the premier universities in the world (Princeton) is somehow proving wrong the basic truth that money doesn't buy happiness. It is safe to assume that most people would agree with the statement that money doesn't buy happiness because happiness is
objective. So , why does Princeton university need to do a study on it?
Lets get down to the brass tacks here...
"The study points out that there are actually two types of happiness. There's your changeable, day-to-day mood: whether you're stressed or blue or feeling emotionally sound. Then there's the deeper satisfaction you feel about the way your life is going — the kind of thing Tony Robbins tries to teach you."
Now we are really getting into the nitty-gritty of it. Here, the "study" is telling you how to think. How to feel. What happiness is. As if the emotion of happiness can be somehow categorized or that there is a "standard" way to be happy. And then there is the reference to the all knowing Tony Robbins. Robbins is the classic example of "ego pushing". This is employing the basic Buddhist school of thought, that thought creates your reality, to create an egotistical fantasy money-centric reality driven by the wants of the ego, completely disregarding the power of the unconscious. The famous self-help book "The Secret" is another example of this.
The article is full of ideas that lead people to believe that the notion of complete happiness cannot exist on its own and that money should be the focus when considering what happiness is in each of our lives. It also plays on the importance of the masses and what the masses think. The constant reference to Gallup polls is a great indication of this. When was the last time you answered 100% honestly on a poll? Or, when was the last time you took a poll at all?
So, one might say well this article isn't really telling us anything. They aren't telling us how to think, act etc. Its simply an article abut a study done by a university. Whats the big deal? Well, when you consider the power of collective unconscious thought, and the fact that these stories are seen by millions of Americans, the power of suggestion can be very powerful to the human mind. Ask any magician.
The article concludes with this nice paragraph as a footnote to the article.
"Right. Now that Princeton researchers have untangled that life mystery, maybe someone at MIT can look into the optimal amount of money required to buy us love."
The journalists' humanity shows for a brief, shining moment.
As an interesting side note, Each American's share of national debt $35,612.23. This is about half of the coveted $75,000 mark. Since Americans on average spend more than half of their income on consumer goods, this amount would allow Americans to shoulder half of the national debt and live just above the poverty line. Sounds like communism to me.